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This site has the following in the web page, "45 Abbey Gate, Leicester, LE4 0AA." Our analyzers noticed that the web page also stated " ONE OF THE LARGEST INDEPENDENT FENCING STORES COVERING THE WHOLE OF LEICESTERSHIRE." The Website also stated " For all your fencing needs. All of our garden fencing is manufactured by us here in the UK so we can ensure you that the fencing you buy is of the highest quality and at the lowest price. Or pop down to visit us at our Leicester Branch. 45 ABBEY GATE, LEICESTER, LE4 0AA. Reasons to shop with Direct Fencing." The website's header had fencing as the most important keyword. It was followed by fencing panels leicester, timber fencing leicester, and fencing supplies leicester which isn't as ranked as highly as fencing. The next words the site uses is garden fencing leicester. fencing posts leicester was also included and will not be understood by search engines.